You finished your degree, you started your business, you have a few certificates…you’ve done well for yourself. Why do you need to continue to self-educate? The world at large is ever changing. Best practices and standards are changing constantly. New laws, new ways to communicate, new technologies and new guides are shifting all the time. Keeping up with these changes are should be a top concern in your business, especially as a small or local business. Appearing to be incompetent can be detrimental to your credibility with your local customer base.