What is the best color for your brand or business? Without saying a word, color has a powerful effect on every part of our lives. So, what is the correlation between the colors purple in most businesses? Purple inspires intellectual thought. If you are in a service business, using purple in you’re marketing denotes your […]
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Success is what you make it!
Social Media Marketing- 6 Easy Tips After a year of trying to understand how social media could be used to promote a small business I figured there’s a science behind this madness. Beyond a tweet or a follow there are key factors that attracts attention and encourages readers to share your post with their social […]
In the world of business, it’s been well established that time equals money. How much is your time worth? One of the best ways I keep myself mentally focused is thinking about how valuable my skill set is and what my time is really worth. How do you place a value on your time? There […]
As an entrepreneur (a.k.a an extremely busy person), I push organization. There are many myths about organization. Some think you are born organized or you aren’t. Others equate organization to tidiness; some believe it takes a lot of time to be organized. The truth is none of these statements are true. The real purpose behind […]
. Sure, it’s easy enough to get a good friend who will “help you out” when you want to impress someone and know the outcome. And sure, because we all know we can get a friend to do us a favor, maybe we think all referrals are favors. Truth is, regardless of if you are […]
/> I had a wonderful coffee meeting with a fellow associate yesterday and we discussed some interesting aspects of building a small business. One of those topics centered on the idea of your reputation. We’ve all heard the line “your reputation precedes you.” And when we hear that line referencing ourselves, we hope what precedes […]
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When speaking with clients its interesting that most business owners think that branding your business is simply revising your logo, changing your color scheme and dolling up your website. Branding is beyond slapping a fresh coat of paint on an old wall. Branding starts internally and extends externally. We've come up with some informative easy […]
