Have you ever looked into the eyes of a raging client and found yourself imagining (for just a moment) your fingers around their throat? I mean, let’s just be real for a moment…you and I, fellow business owners…
“Consistency is powerful! Think about it. Consistency measures progress, improves or destroys your reputation and tells the world how to interact with you. This isn’t about perfection or being the best. It’s about being persistent in your actions. Period.”
marketing template
Wait! You already got a business card printed from a template at Vista Print or something like that right? Wrong! Your business card should match the look and feel of your logo and the following two marketing pieces in your tool bag.
Whether you’re climbing the corporate ladder or building a business, even if you’re just working a 9-5, having an awesome and extensive network will always work to your benefit. Just to start, sources say that 65-80% of jobs come from a personal connection.
We previously discussed how your brand is how you are viewed through the eyes of your client or your market. If this image has been diminished or tarnished and you desire to stay in business, you must now embark on the task of recreating your reputation for your market and the world to see.
If you are in business it’s likely you have developed an e-mail list by which you hope to keep in contact with past, current and future customers. This is a great idea. However there are some common mistakes that you may be doing which prevent you from reaching your goals.
If you are a marketing major, you may have a better grasp on exactly what a brand is and is not, but for the average Jane and Joe owning a business, brand is usually synonymous with logo or website.
…Do you have clear goals laid out or do you jump at any opportunity that sounds good?
You envision the life you want (your desired outcomes) and you make deliberate steps towards those. Learn from your actions and adjust.
You finished your degree, you started your business, you have a few certificates…you’ve done well for yourself. Why do you need to continue to self-educate? The world at large is ever changing. Best practices and standards are changing constantly. New laws, new ways to communicate, new technologies and new guides are shifting all the time. Keeping up with these changes are should be a top concern in your business, especially as a small or local business. Appearing to be incompetent can be detrimental to your credibility with your local customer base.
