You started a business. You have a fabulous logo. You may have even invested in a business card. But in business we all know that first impressions are crucial, so you may be wondering what the next step in branding your business is? What else can you add to your marketing arsenal?
Business Card: Wait! You already got a business card printed from a template at Vista Print or something like that right? Wrong! Your business card should match the look and feel of your logo and the following two marketing pieces in your tool bag. And let’s just keep it real. How often have you collected a business card and can’t remember what they do or what they offer. If it happens to you, it happens to the people you hand your card to. If your service or product is not blatantly obvious in your company name you can help solve this in part by adding what you do to your business card.
Website: You absolutely can’t skip this piece in today’s market and still be competitive. Creating a quality site design that’s functional and east to navigate can cost you a few thousand dollars, but with the right designer, it’s well worth the cost. Owning and maintaining a website is an investment you will want to continuously work on to get the best return. Unfortunately, many small business owners invest the initial money to design a site but don’t invest in keeping it updated. This leads to poor SEO and low visibility on the web. It’s best to work with a firm that can help you keep the site updated with fresh content.
Conversation Piece: The most basic options are post cards, brochures, rack cards and pamphlets. All of these are great options as long as they are in line with your branding scheme. This piece should work to catch the attention of your audience and have a Call To Action throughout.
Other areas you may want to invest in branding are your e-mail marketing designs, your social media and your company correspondence (client facing forms, letterhead, etc.). A solid design firm can create all these pieces for you in the right sizes and resolutions necessary to create consistent imagery your customers will come to remember you by.
So what’s your next piece?
~ Jice Johnson
Woman. Mother. Lover. Activist. Entrepreneur. Wealth Builder. Investor. Pan Afrikkan. Blogger. Speaker. Trainer. World Wide Traveler. Community Member.
